Management Consultants for Corporate Communication
The history of business communication in Italy starts with us.
Our mission is to accredit companies with leading press media, create contacts with major international players and neutralize media attacks against companies and their managers by means of personalized anti-crisis plans.
Since 1987, PRS Consulting Group, which later became PRS International, is managing consultant in business communication aimed at boosting the value of corporate trademarks.
The PRS International group is the only Italian firm of journalists with its own internal press agency (PRS European Press Agency), international platform (b2b360.net, which hosts real Made in Italy with the aim of presenting it on world markets) and an online newspaper (economiaitaliana.it).
Our group sends, on a daily basis and to a selected network of economic journalists belonging to leading national and international media, a constant flow of news, providing a precious contribution to press services. By providing a good service to the press, we indirectly provide an excellent service to companies, thus considerably boosting the value of corporate trademarks.
PRS European Press Agency is the beating heart of our press agency.
Made up exclusively of professionals, it is the only agency specialized in the real economy and it is deemed a major and trustworthy source for press accreditation.
The need of companies to communicate at top levels and the need of the media to receive useful economic news to put into print have prompted us to organize ourselves like a real newspaper.
One of the agency’s primary duties is to obtain news, process it and spread it within time frames useful for the media.
PRS European Press Agency, thanks to its consolidated credibility, is also able to provide a constant flow of economic information to the entire national and international press.
A fundamental aspect of the global market is to highlight the qualities of companies which have not been lured by the appeal of delocalization.
The b2b360.net platform, which has reached a turnover of around 3 billion euro, was set up to present the Italian manufacturing industry to international markets.
One of the main aims of the platform is to dialogue directly with the contacts of the possible foreign partners of companies (in China, India, the UK, Japan, Europe, the USA, the Middle-East, etc.) to introduce them to the contacts useful for concretizing business.
During the course of the year, the companies are provided with detailed reports with the requirements of international players.
Once goals have been reached, PRS International ensures press communication through the paper and online media of the country where the agreement has been made.
In 2010, economiaitaliana.it was set up without sponsors or funders to defend our country’s industry.
Mario Pinzi, journalist and writer, as editor of the newspaper, repudiates advertising so as not to condition information in defence of Made in Italy.
In just a short time, economiaitaliana.it achieved 6.5 million logins, highlighting the quality of the Italian manufacturing industry, the crown jewel of what is a one-of-a-kind country in the world, capable of transforming mature products into the products of tomorrow.
We Italians are individualists because we know how to dose bright ideas in a personal way. We live in a world which wants us all identical, but our industries are different and their products go to show it.
Neutralizing media attacks against companies and their managers is one of our duties.
A crisis is an extraordinary event, with a potentially negative outcome, which can hit an industry, a company, its products/services and its reputation.
One of our primary duties is to block the press scoop quickly, creating a protective umbrella for the company, in order to safeguard its image with all stakeholders.
The anti-crisis strategy is based on company preparation preventive measures. The company is put in a position to block the press scoop, thus giving company management time to examine the problem with its external consultants. A well-tested system which safeguards the image of the company and avoids the depreciation in value of its trademarks and its credibility.
INTERNATIONAL TRADE PRESS
To best operate in this segment, PRS International has set up a division made up of professional journalists who have acquired specific know-how in the field, creating releases in line with the needs of each newspaper.
By representing several economic sectors, our division is able to better penetrate these newsrooms, obtaining the right amount of attention needed to considerably cut normally required advertising investments.
Online communication has acquired decisive importance, such as to concretely increase corporate credibility.
WE WORKED WITH
AEG, ALPI, ALFA WASSERMANN, ANCORA, ANGELO PO, ANNOVATI, APRIMATIC, ARCESE TRASPORTI, BASSETTI ELEVATORI, BAYER, BERTELLO, BEXB, BIESSE, BIFRANGI, BINI FERNANDO, BIOCHIMICA, BISAZZA, CANUTI TRADIZIONE ITALIANA, C.L.F. COSTRUZIONI LINEE FERROVIARIE, CALZIFICIO REAL, CAME, CARMENS, CARPIGIANI GROUP, CASAGRANDE, CASTELLI, CEFLA GROUP, CERAMICHE RAGNO, CESARE RAGAZZI COMPANY, CFM NILFISK-ADVANCE, CIM, CLIVET, COBAELLE, CORGHI, CPL CONCORDIA, CROSSGAP, CSI, CULLIGAN, DERBIT, DMC, DOLE, DUROCEM ITALIA, DUSSMANN SERVICE, EDEN, ELETTROTERMOCHIMICA, FAAC, FABI, FALCO, FIAC, FIAM, FINARVEDI, FINVETRO, FISCATECH, FLOOR GRES, FLORENCE, FONDAZIONE MARINO GOLINELLI, FONDAZIONE ZORZI, FORALL, FREUDENBERG POLITEX, FREZZA, FRO, FURLA, GESSI, GIESSE, GILMAR, GMV, GRAZIOLI, GRUPPO ARGENTA, GRUPPO CERELIA, GRUPPO CORGHI-NEXION, GRUPPO CUCINA VENETA, GRUPPO DEL CONCA, GRUPPO TOSONI, GRUPPO TROMBINI, GRUPPO VILLA MARIA, HAGER, HIROSS, HYDRO ALLUMINIO ORNAGO, KLIPPAN, KONE ASCENSORI, IDM, IDRECO, IMEC, INDEX, INFOSERVICE, INTERSERVICE, ISMERIAN, INVER, LAFERT, LANIER ITALIA, LEGO, LIBERTI, LUCCHESI, MAICO, MANNESMANN, MARCATRE’, MARCHESINI GROUP, MARGARITELLI LISTONE GIORDANO, MARR, MARZADRO, MBM EUROTEC, MD LILLO, MEC 3 DI OPTIMA, MECC ALTE, MENEGHETTI, MERIDIAN ITALIA, METALSISTEM, MITHOS, MOLINARI, MONTI ASCENSORI, MORANDUZZO, MORBIDELLI, NUPIGECO, NUTRICIA CLINICAL DIVISION, OLIDATA, ONDULATI MARANELLO, ONDULATO IMOLESE, ORDINE DEI DOTTORI COMMERCIALISTI DI BOLOGNA, ORV, PALUANI, PARMALAT, PENTAX INDUSTRIES, PERMAFLEX, PFC – PROJECT FINANCING CONSULTING, PIZZOLOTTO, POLYGLASS–MAPEI, PUBLICENTER, R.F. CELADA, RAF, RAGGIO DI SOLE, RAVENNAVI, RDB, REDWALL, RIFLE, ROCKWELL AUTOMATION, ROSSI MOTORIDUTTORI, RS ADAMOLI, RUGGERINI, SABIEM, SAMAR, SAMMONTANA, SAMSONITE, SAN LORENZO, SCHELLING, SCHIAPPARELLI PIKENZ, SCHüCO ITALIA, SCM, SIME, SINACTA, SINGER, SISA, SO.F.TER, STEFANI, SYSTEM, SUSA, TARGETTI, TELEMECANIQUE, TISETTANTA, UMPI ELETTRONICA, UNIECO, UNITED DISTILLERS, VELUX ITALIA, VENTURINI, VERLICCHI NINO E FIGLI, VERONESE LOGISTICA, VOLVO, ZORZI, ZORZI NYC
I try to translate dollars and cents and stocks and dividends into terms of humanity.Ivy Lee